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Creating an engaging promotional video, either it’s a commercial bumper or a longer social video, is not art. It’s a craft that can be taught and learned.

This list is applicable to live-action video and animation alike. If you haven’t decided yet on the style for your video, refer to our Animation VS Live Action article.

Try asking your audience a short question right at the beginning of your video. It can be deeply philosophical, silly, or so niche that only nuclear physicists will get you (mind your audience, of course).

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In the following example, Geico starts their Youtube bumper ad with such a casual and vague question, that you can’t help but continue watching.

Just remember to orchestrate your shots in a cohesive sequence. Otherwise, showing too many disconnected, fast scenes can result in motion sickness (no one wants that, right?).

Time lapse is also one of the popular and very attractive video techniques to consider. ESPN’s example below masterfully combines time lapse with a lens-effect called tilt-shift.

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“Across the board — whether we were looking for a lift in brand metrics or how long the viewer watched — humor took the cake.” — The YouTube Insights Team

Humorous ads generate greater lifts in ad recall and brand awareness. They also get shared the most, which makes videos with humor a perfect choice for social media advertising.

All of the tricks presented here attempt to surprise the viewer, but no other is so effective at this as breaking the fourth wall.

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The term “fourth wall” derives from stage acting where the audience is invisible to the characters, divided from them by an invisible wall. Addressing them means “breaking” that wall.

Studies also show that 67% of the most successful video ads feature people. And the people don’t even have to be real — animated characters can work too, as long as your video gets the right message across.

Explicitly stating the topic of your video from the start can also be helpful. Not all of the viewers read titles, let alone video descriptions, so if your title is really catchy even of itself, consider putting it on the forefront.

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Contrasts and extremes provide context. They can be visual or sonic (related to sounds) and are very powerful at grabbing and keeping attention.

When a video starts with a provocative disclaimer (e.g., “don’t try this at home”) and then delivers on the promise of something epic, you can be sure it’s going to make a blast.

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Putting a famous expert on your list of actors is one of the best (and most expensive, for that matter) tricks to pull out when creating an engaging video.

In this example, Volvo has invited not one, but two experts to ensure that their already grand challenge turns into an even more grasping video.

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The examples below use a bunch of the tricks we’ve already discussed, but the unique visual perspective is what really makes them stand apart.

There are countless ways to engage your viewer, depending on who your audience is, what your business goals are, and what strategy you employ to achieve them.

Let us learn more about your company and we will help you find the unique video marketing blend that will work specifically for your case — Quick contact.

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An animated video maker app is a software application that enables you to create animated videos using a library of pre-created templates, characters, scenes and objects. These apps make it simple to create engaging and eye-catching animations without the need for extensive technical knowledge or professional animation experience.

Whether you’re looking to create explainer videos, marketing content, or educational materials, an animated video maker app provides a user-friendly platform to help you bring your ideas to life.

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While the specific features and interface may vary depending on the app you choose, most animated video maker apps follow a similar workflow. Here’s a step-by-step guide on how to use an animated video maker app:

Before you get started, draft a script and plan out what you want to show for each part of your video. This way, you’ll be able to easily identify the best video template for your project.

Many apps offer pre-built templates to help you get started quickly. These templates typically include a pre-designed scene, characters, and animations. Alternatively, you can start with a blank canvas and create your own custom animated video.

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Add backgrounds, characters, and objects to your scenes. Most apps offer a library of assets to choose from, and some even allow you to import your own images and elements. You can also adjust the size, position, color and orientation of the elements in your scenes.

Once you’ve set up your scene, it’s time to bring them to life by adding animation. Most animated video maker apps offer a variety of animation options, such as moving, scaling, rotating, or changing the opacity of your elements. Some apps also provide pre-built character animations, like walking, talking, or jumping, which can save you time and effort. Simply drag and drop the pre-created animation pre-sets onto the objects in your scene and watch them move about.

To add dialogue to your animated video, you can use the app’s text and speech bubble tools. Customize the font, size, color, and position of the text to fit your design.

Create Your Own Animated Video

Many apps enable you to add background music, sound effects, and voiceovers to your animated video. You can choose from the app’s built-in audio library or import your own audio files.

To control the pacing and flow of your animation, you’ll need to edit the timeline. Most apps use a timeline-based interface where you can adjust the duration and order of your scenes, animations, text, and audio.

Before you export your finished animation, make sure to preview it to ensure everything looks and sounds as intended. Make any necessary adjustments, and then you’re ready to export your video.

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Once you’re satisfied with your animated video, you can export it in a variety of formats, such as MP4, GIF, or MOV. Then, share your video on social media, embed it on your website, or use it in your marketing campaigns.

There are numerous animated video maker apps available, each with its unique set of features and capabilities. Here are six of the best animation apps to consider:

Vyond is a powerful online animation platform that enables you to create professional-quality animated videos using a wide range of pre-built templates and assets. With features like character lip-sync and automatic scene transitions, Vyond is well-suited for creating engaging, high-quality animations.

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Most animation apps use templates and pre-created art to make videos. Video Igniter is the only app that enables you to create custom animated videos. All you have to do is describe the video you want and sit back while Video Igniter’s team of professional animators creates your animated video. You get full customization control and can provide feedback during the production process to ensure the final draft matches or exceeds your expectations.

Toonly is an easy-to-use, drag-and-drop animated video maker app that’s perfect for creating explainer videos, promotional content, and more. It offers a large library of pre-built characters, backgrounds, and props, as well as the ability to import your own assets.

Animaker is a cloud-based animation app that offers a variety of animation styles, including 2D animated videos and whiteboard animations. With a user-friendly interface, a large library of assets, and advanced features like curve animation, Animaker is an excellent choice for both beginners and experienced animators.

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Moovly is a versatile animated video maker app that provides a vast library of over 1 million free media objects, including video clips, images, and audio files. With its drag-and-drop interface and extensive editing capabilities, Moovly is a great option for creating custom animated videos.

Adobe Animate and Adobe After Effects are powerful, professional-grade animation software apps that offers a

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